Believe el Hype: How Hispanic Consumers Shape US Market Trends

Linda is finally listening! The US Hispanic population is a rapidly growing and increasingly affluent group, with an estimated spending power of $3.78 trillion in 2024.

Linda finally started listening, so much so, that, for the first time in history, two Spanish language albums hold the top two spots on the Billboard 200.

Así como lo oyen.

Bad Bunny’s DeBÍ TiRAR Más FOToS and Fuerza Regida's 111XPANTIA dominate the music charts with the number one and number two spots, respectively.

And yet, marketers are having a challenging time convincing brands of the significant cultural and economic impact of Hispanic consumers in the US.

Tabbing into a demographic that is shaping mainstream culture but is under served could be the redeeming floaty for mainstream brands, especially in this economy.

This reality not only applies to music. When it comes to the automotive, beauty, mobile, soccer and culinary industries, US Hispanics are big spenders. According to Business Wire, “The US Hispanic population, a rapidly growing and increasingly affluent group and wields a significant spending power, estimated at around $3.78 trillion in 2024.”

Mainstream marketing agencies tend to make one fatal mistake over and over: they rely on cliches or literal translations for their logans and punch lines (we are talking to you, Maybelline). Hispanics smell a Google translated message and is quite the turn off.

Yes, we love cliches, we use them often to make fun amongst ourselves but find it offensive if a non-Hispanic brand uses them to try to connect with us. Cringe.

Or should we say “yehaaaaaaw” every so often to get your trust and attention?

Hypeads aims to do the opposite. We identify content that truly resonates with US Hispanics and connect it with brands that are committed to curated content to an organic audience.

No Seo or boosting has ever delivered honest retention, only relatable content does. Do paid campaigns help achieve campaign goals? Maybe, but this often implies more promotional investment dollars than brand loyalty or conversion.

You have the brand; you have a budget; we have the content. Let’s talk. Contact: hello@hypeads.io