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4 tendencias clave que transformarán el marketing de las marcas en el 2026
Estuvimos en Brand 100 Argentina donde la inteligencia artificial, el retail media, la publicidad sostenible y la segmentación emocional...
Monica Prieto
16 sept 20252 Min. de lectura


The 2026 World Cup Is Coming: Why Advertisers Must Act Now
The countdown to the 2026 FIFA World Cup is on, and if you're in advertising or brand marketing, the message is simple: Don’t wait for...
Monica Prieto
7 jul 20252 Min. de lectura


Evolving Consumption Patterns in Video and Entertainment: Embracing Authenticity Over Tradition
In recent years, the way we consume video content, from entertainment to sports to ads, has changed significantly. Streaming platforms,...
Monica Prieto
26 jun 20254 Min. de lectura


Optimus Prime is on its way to deliver your packages. Gulp!
Optimus Prime Space is not the limit for Jeff Bezos. According to Reuters, Amazon is testing humanoid robots on their Amazon's Lab126...
Monica Prieto
5 jun 20252 Min. de lectura


Believe el Hype: How Hispanic Consumers Shape US Market Trends
Linda is finally listening! The US Hispanic population is a rapidly growing and increasingly affluent group, with an estimated spending power of $3.78 trillion in 2024 . Linda started listening, so much so that, for the first time in history, two Spanish language albums hold the top two spots on the Billboard 200. Así como lo oyen. Bad Bunny’s DeBÍ TiRAR Más FOToS and Fuerza Regida's 111XPANTIA dominate the music charts with the number one and number two spots, respectively
Monica Prieto
30 may 20252 Min. de lectura


Max rebrands to HBO Max
🚨 Re-Rebrand alert! 🚨Remember when streaming giant HBO forgot it was H-B-O? It took years of hard work, trust, marketing, and a loyal...
Monica Prieto
20 may 20251 Min. de lectura
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